"No matter how well we know Colliers, a fresh pair of eyes and an insightful set of questions are just what we need. The Shirlaws frameworks give us a great anchor to make our conversations about positioning more productive - without wading through a bunch of marketing jargon. Stew and Gina guide the process to help us achieve our agenda in a way that engages every layer of our business. Colliers has adopted many of the Shirlaws strategies as part of our corporate culture - it's a new language for our management team that creates common ground."
Heidi Stout Tretheway, Marketing Manager, Colliers International